Who defines your brand?

You might think that you have complete control over how your company is perceived in the media, but a PR misstep can quickly secure your position as the laughingstock of the Interwebs if not handled adeptly. Nothing goes viral – and stays viral — more quickly than a company crashing and burning right in front… [Read More]

brand

Facebook’s premium messaging service

I was on a webinar yesterday where Matthew Shadbolt was the guest speaker. If you don’t know him, he’s one of the geniuses behind The Corcoran Group’s highly successful social media strategy. And if I still haven’t connected the dots for you… The Corcoran Group — for those not in the real estate or social… [Read More]

facebook matthew shadbolt

Facebook’s New Graph Search and How You Can Use It

I got tagged in a comment on Facebook this morning and when I went to see what it was (a photo of an adorable Pug named Chewy at the local shelter, someone knows my propensity towards puggies), and as I opened my page, I was greeted with this message, “Good news! You’re off the waiting… [Read More]

facebook graph search

8 Tips for How to Work with Bloggers

Do you have a company that is looking to expand their online reach and think embracing Bloggers is a great idea? Brand ambassadorship is growing in popularity and can be an effective way to integrate a paid opportunity with content strategy. Matching your product with the right blogger can be a homerun, but there are… [Read More]

advice from bloggers

LinkedIn Polls: What They Are and How To Use Them

I am teaching a class on becoming a LinkedIn Master this week so I thought it only prudent to do a little test run on one of LinkedIn’s more interesting features: Polls. I’ll admit – I ran this poll briefly out of a) curiosity and b) blog fodder. And I succeeded on both fronts. Here’s… [Read More]

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Marketing Has Changed

Now there are all these social networks, and etiquette and blogs and online influence scores. You don’t have the time to figure it out. You just want to sell stuff.
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About TPG

TPG Business Services is a marketing consultancy founded in March of 2000 by Trista Perot. Yep, we have a boring name because we’ve been around THAT long.
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Our Services

Whatever you want to call it, getting into the mix is easier than ever. Running with the herd, engaging with your customers in this new medium is where most companies get
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